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MATTEL SOUTHEAST ASIA PTE LTD

We proposed a 3-month communications plan for the Barbie Fashionistas with the aim to profile the House of Barbie, to launch their latest doll range and also announce the ‘Which Fashionistas Are You’ contest. The PR plan was well executed and ended with the profiling of winners of the ‘Which Fashionistas Are You Contest’ with  their experience at the House of Barbie.