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F&N CREAMERIES

The agency helped promote ice cream brands under F&N Creameries namely King’s and Magnolia through ice cream reviews and news release disseminations. Among ice cream products that were reviewed and featured by the media include Magnolia Sherbert, King’s Potong, King’s Grand, Mag-A-Cone Cookie Crumble and Gotcha Safari. The agency also develop the launch concept for the 1.2L King’s Ice Cream which include the engagement of Dato’ Chef Fazley. Several TV stations covered the event and conducted interviews with Liu Yen.